Placement of outdoor advertising in Ukraine is regulated by the Law of Ukraine “On Advertising”. In accordance with this law, the placement of any advertising that is located in an open area or on the external surfaces of buildings, structures, on elements of street equipment, above the carriageway of streets and roads, is carried out on the basis of a permit issued by local authorities.
Both the advertiser and the owner of the site on which the advertisement is planned can obtain a permit for the placement of outdoor advertising. In the case when the advertising campaign is carried out through an agency that has the appropriate permission to place structures, the client saves himself the need to visit the offices of various authorities, thereby saving time and money.
Choosing a place for outdoor advertising
Choosing the right place for outdoor advertising depends on several factors that affect interaction with potential consumers and attracting their attention. Thus, the right place to place an ad has:
- Be located in places with a large flow of people.
- Influence the target audience.
- Be visible to both vehicular and pedestrian traffic.
It is considered optimal to place advertising in the city center or on the main streets, where a large number of pedestrians and traffic jams provide a large visual contact.
Usually outdoor advertising is aimed at three main categories of potential customers: pedestrians, car owners and public transport passengers. Depending on this, suitable places and media are selected. For pedestrians, the optimal place can be a sidewalk, on which you can place billboards, city lights, three-dimensional letters and other structures on buildings. Public transport passengers will be more receptive to advertising placed near boarding and disembarking points. Motorists have the opportunity to see advertising on banners, banners above the road, billboards and supersites. Vehicle branding is also a popular and effective means of outdoor advertising.
Conclusion
The choice of the ideal place for placement of outdoor advertising is determined by the needs of the advertising campaign, the specifics of the target audience and other factors. It can be a building facade, car branding, billboard or other structures. In order to achieve the best results, it is important to study all aspects and factors that affect the choice of placement of outdoor advertising.
Recommendations
- To achieve the best results of placing outdoor advertising, you should contact a professional agency that has experience and knowledge in this field.
- Before launching an advertising campaign, it is important to conduct research to determine the optimal location for advertising.
- It is necessary to monitor the condition of the advertising structure and repair or replace it in a timely manner.
